This creativity was developed for 2 spots: 20 and 10 seconds. It was adapted to banners and "point of sale" communication.

To focus in this creative concept, we proposed a simple but very effective gag to show the need to change your mattress to buy a BEDLAND one.


Credits

Title: "I+D (innovation and resting, in Spanish acronym) // Creative Agency: Planilandia // Production: Planilandia // Creative Directors: Diego González y Aníbal de la Fuente // Account Executive: Marina Hermo // Producer: Aníbal de la Fuente // Director: Diego González // Photography Director: Juan Carlos Quintana // Cameraman: Juan Carlos Quintana // Styling: Planilandia // Make-up artist and stylist: Matilde Alonso // Actors: David Mayora y Andrea Roca // Fx and Postproduction: Planilandia // Making of: Planilandia

 

EL CANAPE

Mattresses manufacturer and online shop, with more than 30 shops in Spain.
They trust in Planilandia for TV advertising campaign focused on 3x1 promotions.
Creativity was developed for 2 spots (20" and 10 ") and was adapted to Sale Point Communication. As a focus of creativity, we proposed a direct 3x1 promotion in a funny way, with a touch of surrealism.

Mattresses manufacturer and online shop, with more than 30 shops in Spain.
They trust in Planilandia for TV advertising campaign focused on 3x1 promotions.
Creativity was developed for 2 spots (20" and 10 ") and was adapted to Sale Point Communication. As a focus of creativity, we proposed a direct 3x1 promotion in a funny way, with a touch of surrealism.


Credits

Title: “El Canapé”  //  Creative Agency: Planilandia  //  Producer: Planilandia  //  Creative Directors: Diego González and Aníbal de la Fuente // Account Executive: Marina Hermo  //  Executive Producer: Aníbal de la Fuente.  //  Director: Diego González  //  Photography Director: Juan Carlos Quintana // Cameraman: Juan Carlos Quintana  //  Styling: Chesan  //  Styling and make-up: Iban Barcenilla  //  Cast: Marta Velasco y Manuel Setién // Postproduction and FX: Planilandia  //  Making of: Jorge Ruiz Preciado