Mattresses manufacturer and online shop, with more than 30 shops in Spain.
They trust in Planilandia for TV advertising campaign focused on 3x1 promotions.
Creativity was developed for 2 spots (20" and 10 ") and was adapted to Sale Point Communication. As a focus of creativity, we proposed a direct 3x1 promotion in a funny way, with a touch of surrealism.


Title: “El Canapé”  //  Creative Agency: Planilandia  //  Producer: Planilandia  //  Creative Directors: Diego González and Aníbal de la Fuente // Account Executive: Marina Hermo  //  Executive Producer: Aníbal de la Fuente.  //  Director: Diego González  //  Photography Director: Juan Carlos Quintana // Cameraman: Juan Carlos Quintana  //  Styling: Chesan  //  Styling and make-up: Iban Barcenilla  //  Cast: Marta Velasco y Manuel Setién // Postproduction and FX: Planilandia  //  Making of: Jorge Ruiz Preciado