It is the company behind several and most important online resellers in Spain.
Through their most popular brands, they offer a huge catalog of products of all kinds; clothes, decoration, food, etc.
In 2015, after a creative contest involving several agencies, they trusted Planilandia to develop a TV and radio campaign, for their most important online shops: Mimub, El Armario de la Tele and Mamuky.
The first idea was simple, a 10 seconds spot campaign to get a direct consumer response, with the chance to change promotions during the year.
Titles: // Mamuki: “El Dudú” // EAT: “La Tv y el Armario” // Mimub: “La llave Allen” // Creative Agency: Planilandia // Producer: Planilandia // Creative Directors: Diego González and Aníbal de la Fuente // Account Executive: Marina Hermo // Executive Producer: Aníbal de la Fuente // Director: Diego González // Photography Director: Juan Carlos Quintana // Cast de Locución: Sergi Carles and Txell Aixendri // Diseño UI: Rafael San Emeterio // Postproduction and FX: Planilandia.