Largest national online reseller of flowers


TV, Audiovisual production

The largest online reseller of flowers and gifts from Spain, and one of the most significant in Europe, count on Planilandia to make its first appearance on TV.

The creative campaign was created to get a direct consumer response for  Valentine's day. We made six versions of the spot with the same message and different main roles to represent different profiles of the consumers.


Title: “San Valentín”  //  Creative Agency: Planilandia  //  Producer: Planilandia  //  Creative Directors: Diego González and Aníbal de la Fuente //  Account Executive: Marina Hermo  //  Executive Producer: Aníbal de la Fuente  //  Director: Diego González  //  Photography Director: Juan Carlos Quintana //  Cameraman; Hermes Marco  //  Casting: Planilandia  //  Styling: Style Agency  //  Cast: Exclusive Madrid  //  Postproduction and FX: Planilandia  //  Making of: Jorge Ruiz Preciado