During this time the agency was responsible for its advertising campaigns. Some of them, such as "Ready for Europe" and "Will to Win" with the participation of Severiano Ballesteros, received international recognition, and in both cases were finalists in the International Football Advertising Festival.
"You must believe in yourself and be convinced to play to win"
Probably, one of the most emotional and remembered advertising campaigns of Racing de Santander. With the title of "Winner will", and starred by the Cantabrian and golf player Severiano Ballesteros, we tried to embody in his figure the values and feeling of effort that always have characterized the club. The spot was issued in the sports section of the main TV channels in the world.
Ready to Europe
The only presence of this club in the European League was in 2008. This fact deserved a celebration, for that reason, we carried out a campaign that tried to reflect the team spirit essence. This campaign was finalist in the International Advertising Festival of Football, organized by the LFP in Madrid.
It's in our blood
The former Spanish international and Racing footballer, Pedro Munitis, was asked to star in the campaign "It’s in our blood" for the 2008-2009 season. A creative x-ray showed one of the most charismatic players in the history of the club with real green-white heart.
Your motivation is our strength
The 2010-2011 campaign was based on work and previous efforts of every components of the club, including the fans, before the start of the league. The effort, improvement and the shout of a fan, were some of the ingredients that composed this creativity.
The oldest and newest members joined in the Racing feeling in this emotional spot. The spot represents the importance of history and passion of team fans.
"Only in the field the pressure becomes a struggle" was the main message that was transferred in the campaign. This project was carried out during the day and the moments before one of the most decisive football matches for salvation of the club in first division.